Week 1B: Social Media Use Today

-

Overall, social media is a useful tool that can be used personally and professionally. Personally, it can be used to keep up with family & friends, hear bite-sized snippets about current events, get up to date with the latest celebrity dramas, and my personal favorite, is sending funny reels to my best friends in the middle of the night when I can't sleep. Professionally, social media can be used to curate a feed that potential employers might like to see in a new employee or consultant, to promote your business, and to update your clients on new products or policies. 

Most social media platforms can be used for personal and business use, except for LinkedIn. That platform allows you to make connections with other professionals, find jobs, and create credibility with online marketing. I haven't seen anyone use it in a personal manner. Other platforms that can be used for personal and professional use are Facebook, TikTok, and Instagram. These sites also have separate account setups for business and personal accounts. 

Currently, in my personal life, I use social media to send late-night reels to my friends and post things I find funny to my Instagram and Facebook stories.  Professionally, I have not kept up with my social media accounts. The last post I made to my business was to wish everyone a happy 2024. I'd like to begin using my business accounts to build community and give updates to my clients, as well as, promote any new services or enhancements. 

Comments

  1. Derick JohnsonJanuary 29, 2024 at 11:36 PM

    Hey Kristin! Late night reels are always the funniest. Social is preventing me forgoing to sleep at a decent hour! But I can't give it up, I love it so much. I think since I'm young, I am almost forced to love social media. It's the only way I can connect with friends.

    ReplyDelete

Post a Comment

Popular posts from this blog

Wk2 B: Business Research

-
I have chosen to research five massage and spa businesses since that is the business industry I am in. Here are the businesses in no particular order: Cal-a-Vie Health Spa https://www.cal-a-vie.com/ Cal-A-Vie Health Spa is a luxury wellness retreat located in Vista, California, USA. It is a high-end destination known for its holistic approach to health and well-being. The spa offers a range of amenities and services, including fitness classes, spa treatments, nutritious dining options, and personalized wellness programs. Cal-A-Vie uses Facebook, Instagram and Pinterest. They have 16.8K followers and post twice a week on Instagram and seem to favor this platform. They have diverse content that is informative. The have 6.2K follewers on Facebook and post about once per week. They also have a Pinterest account but do not interact with it much.  Cal-A-Vie uses a few different platforms. They have a larger following and cater more to Instagram. Their website is nicely put together and e...
Read more

Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

-
I’ve reviewed three accounts and found that the use of hashtags is different among all of them.  My Healing Spa uses quite a few hashtags that are pretty much similar in each post. Except what ever muscle or part of the body the post is referencing. Their posts are mainly showing different massage techniques, but they seem pretty generic. That could be why there is not very much engagement. My Healing Spa:  https://www.instagram.com/myhealingspa/ This account has about 14K followers. They post to Instagram about every day and get a few hundred likes per post and not very many comments. This seems disproportionate to the amount of followers they have. Hands with Grace also uses a lot of hashtags in their posts but they are more tailored to the post. They start global then niche down. This account has an organic following and it shows in the engagement.  Hands with Grace: https://www.instagram.com/hands.with.grace/  This account has 332K followers. They post to Instagr...
Read more

Week 6 Part B: Creating and Scheduling FaceBook Posts

-
Image
 I have created and scheduled three posts for Facebook and Instagram. They are all image posts. Scheduled Facebook Posts This first post is a fun image meant for other massage therapists. We all watch our clients struggle to keep their arms on the table, and I found a tool that would be very useful to other therapists if they needed it. Sharing that info will bring comradery to the page. The second post will post at 6AM Monday morning. It is an inspirational quote meant to foster joy for the present moment. I post inspirational quotes from time to time, and they always do well on Instagram. I haven't focused much on my Facebook page, so hopefully this will start to draw more following.  The third post is a post referencing the Memorial Day holiday. I am contracted with the VA as a Community Care Network Provider for massage therapy. I am also a Navy wife as my husband served in the Navy for 20 years and I served along with him for 15 of those years. It is important to remember...
Read more